I've spent over 15 years deep in the world of luxury natural stone, growing up in a family business that shaped how I see craftsmanship, branding, and business. These days, I'm taking that legacy forward by exploring new ways to combine storytelling, personal branding, AI, and marketing automation to create real solutions for real businesses.

What really gets me excited, though, is "learning out loud"—sharing my process, the good stuff, the messy mistakes, and everything I’m figuring out along the way. Building publicly is my way of connecting with other creators, entrepreneurs, and anyone who loves diving into how stuff actually gets made.

Whether I'm launching websites for contractors, creating digital strategies, or experimenting with AI-driven systems, everything I do comes from curiosity, authenticity, and a desire to keep improving.

At heart, my work is guided by faith and a sense that business can be meaningful and fulfilling—something worth doing well, openly, and with genuine purpose.

Follow along, and let's learn together.

Products 📦

Some products that I have tried, tested and continue to use.

(these are affiliate links)

Tool stack 🔧

The tools I love and use every day to organize, design and explore.

FAQ